Online Digital Marketing Course


A Certified Course to give you an indepth understanding of the Digital Marketing through theoretical and practical training. This will be followed by internship opportunities in the Digital Marketing Sector to make you INDUSTRY-READY.

₹ 4,999
₹ 2,999/-

Offer expires in Calculating .....

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Instructor

Raveena Udasi Mathew

6-8 Weeks

13 Levels

67 Lectures

6-8 Weeks

13 Levels

67 Lessons



₹ 4,999
₹ 2,999/-

Offer expires in Calculating .....

Take This Course

Key Features


  • Certified Course
  • Delivery - Video Lectures
  • Assessment - Quizzes And Assignments
  • More Practical Less Theory
  • Internship Opportunity To Top Performers

Course Description

Learn and Master the Art of Digital Marketing.

This Online Digital Marketing Course is designed for students like you who wish to build a career in marketing and/or digital marketing. At the end of this course, you will be able to think and act like a digital marketeer. We will teach you everything from scratch - different digital marketing channels like search, social, email etc. and different topics like SEO, SEM, SMM, Programmatic Ad Buying etc.

Quizzes and Assignments shall ensure that you understand everything well. Doubt solving, guidance and mentorship shall be provided through and through. Best Part? You decide the timings for the class. You can study the course in your own free time, anytime within 1 year.

Along with this being a certified course, we also offer internship opportunities to all students who perform well in the course.

Flexible Learning

Learn from any place, at any time. No strings attached.

Unlimited Retakes

Gain access to the course unlimited times, for 365 days. Leave no stones unturned.

Interactive & Animated

Fun, animated, and informative videos with an interactive and challenging quiz at the end of each video. Review your knowledge and mug up no more.

Experienced Mentor

With years of experience in the industry, the Mentor has been a faculty member for under graduate and post graduate students. Imbibe practical knowledge from the best.

Pocket Friendly

Learn the art of digital marketing at a reasonable fee. Recover the money you invest as your first month's stipend.

Overview of Digital Marketing

2 Lectures, 2 Quizzes

Lecture 1:Evolution of Digital Marketing
Quiz 1
Lecture 2:Digital Marketing in India and Audience Behaviour
Quiz 2

The Journey of a Digital Brief - Stakeholders Involved

4 Lectures, 2 Quizzes, 2 Assignments

Lecture 1:Introduction
Lecture 2:The Client
Quiz 1
Lecture 3:The Agency
Lecture 4:The Publisher
Quiz 2
Level 2 Assignment 1
Level 2 Assignment 2

Introducting Platforms and Channels - Ad Units and Buy Types

6 Lectures, 4 Quizzes, 1 Assignment

Lecture 1:Platforms and Channels I
Lecture 2:Platforms and Channels II
Quiz 1
Lecture 3:Types of Ad Units
Quiz 2
Lecture 4:Metrics
Quiz 3
Lecture 5:Buy Types and Real Time Bidding
Lecture 6:Targeting
Quiz 4
Level 3 Assignment

Search (SEO and SEM) Part 1

8 Lectures, 4 Quizzes, 1 Assignment

Lecture 1:Understanding Search Engines
Quiz 1
Lecture 2:Search Engines Ranking Factors
Quiz 2
Lecture 3:Page Ranking Algorithm
Lecture 4:On Page and Off Page Optimisation
Lecture 5:Keyword Research and Content
Quiz 3
Lecture 6:Meta Elements
Lecture 7:Link Building
Lecture 8:Unethical SEO Practices
Quiz 4
Level 4 Assignment

Search (SEO and SEM) Part 2

9 Lectures, 3 Quizzes, 1 Assignment

Lecture 1:Understanding Search Engine Marketing
Lecture 2:What are Google Adwords
Lecture 3:Google Ad Rank Algorithm
Quiz 1
Lecture 4:Ad Relevance
Lecture 5:Auctions
Quiz 2
Lecture 6:Keyword Planning for Google Adwords
Lecture 7:Search Network
Lecture 8:Campaign Management
Lecture 9:Paid Search v/s Organic Search
Quiz 3
Level 5 Assignment

Social - SMM, Influencer Marketing, Blogging

8 Lectures, 5 Quizzes, 4 Assignment

Lecture 1:Evolution of Social Media Marketing
Lecture 2:Facebook and Instagram
Quiz 1
Lecture 3:Twitter
Quiz 2
Lecture 4:LinkedIn
Quiz 3
Lecture 5:Influencer Outreach Program
Quiz 4
Lecture 6:Blogger Outreach Program
Lecture 7:Content Marketing
Lecture 8:Best Social Media Practices
Quiz 5
Level 6 Assignment 1
Level 6 Assignment 2
Level 6 Assignment 3
Level 6 Assignment 4

Display and Video Advertising

3 Lectures, 5 Quizzes, 3 Assignments

Lecture 1:Display Advertising
Quiz 1
Lecture 2:Video Advertising
Quiz 2
Quiz 3
Quiz 4
Lecture 3:Innovations
Quiz 5
Level 7 Assignment 1
Level 7 Assignment 2
Level 7 Assignment 3

Mobile Media Marketing

3 Lectures, 3 Quizzes, 2 Assignments

Lecture 1:Introduction to Mobile Media Marketing
Quiz 1
Lecture 2:SMS Marketing, OBD, IVR, USSD
Quiz 2
Lecture 3:Innovations
Quiz 3
Level 8 Assignment 1
Level 8 Assignment 2

Programmatic Audience Buying - Growing Popularity

4 Lectures, 4 Quizzes, 2 Assignments

Lecture 1:Development of Programmatic Audience Buying
Lecture 2:Audience v/s Volume Buying
Quiz 1
Lecture 3:DSP, DMP and Exchanges
Quiz 2
Quiz 3
Lecture 4:Trading Desks and RTB Flow
Quiz 4
Level 9 Assignment 1
Level 9 Assignment 2

Digital Media Advertising Tools

3 Lectures, 2 Quizzes, 1 Assignment

Lecture 1:Planning Tools
Lecture 2:Google Analytics
Lecture 3:Ad Tracking and Ad Serving
Quiz 1
Quiz 2
Level 10 Assignment

Online Measurement Metrics

4 Lectures, 4 Quizzes, 1 Assignment

Lecture 1:Goals and KPI
Quiz 1
Lecture 2:Measuring Campaign Effectiveness
Quiz 2
Lecture 3:ROI
Quiz 3
Lecture 4:Performance Marketing and Remarketing
Quiz 4
Level 11 Assignment

Case Studies

3 Lectures

Lecture 1:Kan Khajura Tesan
Lecture 2:Coca Cola
Lecture 3:Dabur Vatika

Creating a Digital Marketing Strategy/Media Plan

1 Lecture, 1 Assignment

Lecture 1:Creating A Digital Media Plan
Level 13 Assignment

Raveena Udasi Mathew

Digital Marketing Specialist at VML Southeast Asia & India

Raveena Udasi has years of hands-on experience in the digital marketing industry on a wide array of clients and their respective brands namely Hindustan Unilever Ltd., Kellogg's India, ICICI Group, Imagica, DSP BlackRock, RBL Bank, SonyLIV, Indiabulls RealEstate, Dr. Reddys' Laboratories to name a few. She is an "Industry Faculty" for several institutes providing under-grad and post-grad programmes with Digital Marketing as a module. Raveena has been recognised on several prestigious forums and some of her individual recognitions include the following:

1. Young Spikes Media Winner, India 2016 for Spikes Asia Festival of Creativity in Singapore
2. India's Top Digital Planner 2016 by Digital Market Asia and Business World
3. Final Shortlist for IAA Future Leader Awards 2016

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Your Future Starts Here

Do you aspire to become one of the Best Digital Marketeers? If yes, then take your first step today!

Use Coupon Code FIRSTCOURSE to avail a discount of 20% on your first course enrolment.